Who could forget those catchy jingles and iconic slogans from the 70s TV commercials? The television commercials from that era had a profound impact on pop culture that is still felt today. These advertisements influenced not only the way we consume products but also the way we think, behave, and interact with each other.
The Beginning of TV Commercials
In the 70s, television commercials were a way for companies to sell their products to the masses. They were usually short, low-budget, and featured little animation or visual effects. However, they were highly effective because they targeted a captive audience – everyone who turned on their TV.
One of the most famous commercials from the 70s is the Coca-Cola commercial, “I’d like to teach the world to sing.” The commercial aired during the Super Bowl in 1971, and soon after, it became a cultural phenomenon. The jingle was so catchy that it became a hit song, and the ad was so memorable that people still remember it today.
The Creation of Pop Culture Icons
The 70s TV commercials not only sold products but also created pop culture icons. Brands like the Marlboro man, the Pillsbury Doughboy, and Tony the Tiger became household names and represented more than just the products they were selling.
The Marlboro man, for example, portrayed the rugged, independent cowboy and represented the ideal of masculinity. The Pillsbury Doughboy, on the other hand, was a friendly, cute, and playful character that represented comfort and warmth. And who can forget Tony the Tiger, the Frosted Flakes mascot, who represented strength, energy, and a good breakfast?
The Impact on Society
The 70s TV commercials also had a significant impact on society. Advertisements that targeted women changed the way they viewed themselves and their roles in society. For instance, the Virginia Slims cigarette advertising campaign targeted women by promoting smoking as a way for them to break free from traditional gender roles and become more independent.
Another example of the impact of TV commercials on society is the Coca-Cola commercial “Have a Coke and a smile.” It showcased diverse people coming together, and the message was clear – coke brought people together, regardless of their race, ethnicity, or background. This message resonated with people and promoted a sense of unity and togetherness.
The Evolution of TV Commercials
The 70s also marked the beginning of the evolution of television commercials. With the rise in popularity of cable television and music videos, commercials became more artistic and visually stunning. Brands started investing more in their advertising campaigns, and commercials became longer, more elaborate, and more expensive to produce.
One of the most famous commercials from the 70s is the Mean Joe Green Coca-Cola commercial. It aired during the Super Bowl in 1979 and showcased Pittsburgh Steeler’s defensive tackle Joe Greene. In the commercial, he was seen limping off the field when a young fan offered him a coke, which he initially refused. However, when the fan insisted, he drank the coke and threw the boy his jersey. This commercial was so successful that it won several awards and was even referenced in popular culture several times.
The Legacy of 70s TV Commercials
The influence of 70s TV commercials on pop culture can still be seen today. Many retro commercials have resurfaced in recent years, and brands have even recreated these commercials to evoke a sense of nostalgia and connect with consumers on an emotional level.
The 70s TV commercials have not only influenced advertising techniques but also the film and music industry. Many popular songs and movies from the era featured music or imagery from commercials, cementing their place in pop culture history.
70s TV commercials had a profound impact on pop culture that is still felt today. The commercials created pop culture icons, influenced society, and changed the way we think about television advertising. These commercials also paved the way for more creative and visually stunning commercials that we see today.
As we look back on these commercials, we can appreciate the art and craft that went into making them. So the next time you hear a retro commercial, take a moment to appreciate its influence on pop culture and the legacy it has left behind.
Did you have a favorite 70s TV commercial that you still remember today? Let us know in the comments below.