A Closer Look at the Relationship Between 80s Rock and MTV
The Birth of MTV and the Rise of 80s Rock
MTV, or Music Television, was first launched on August 1, 1981, and forever changed the landscape of the music industry. Music videos were no longer a novelty, but a necessity for artists to gain exposure and reach a wider audience. The 80s also saw the rise of a new wave of rock stars, including the likes of Bon Jovi, Def Leppard, and Guns N’ Roses, who would become synonymous with the decade’s sound and style.
The Importance of Music Videos
Music videos quickly became the lifeblood of MTV, with the network airing hours of them every day. This gave new artists a chance to gain exposure and established acts the opportunity to reach new fans. The music video also became a new art form, with filmmakers and directors hired to create visually stunning and memorable videos to accompany the music.
The Influence of 80s Rock on Music Videos
80s rock bands embraced the music video format with open arms, using the platform to showcase their image and style as well as their music. Many of their videos featured big hair, leather jackets, and flashy visuals that became synonymous with the decade. Bands like Guns N’ Roses and Bon Jovi gained a massive following thanks to their iconic videos, which helped to solidify their status as rock legends.
MTV and Concerts
MTV also played a major role in promoting concerts and tours for 80s rock bands. The network would air live performances and music festivals, giving fans the chance to see their favorite bands on TV. The success of these events would often translate into ticket sales, as viewers were inspired to see their idols in person.
The Legacy of 80s Rock and MTV
Despite the decline of MTV’s relevance in recent years, the impact of the network and 80s rock on music continues to be felt. Many of the bands that rose to fame in the 80s are still touring and releasing new music, and their influence can be heard in the music of today’s artists. Moreover, music videos continue to be a crucial element in the success of new artists, with platforms like YouTube and Vevo carrying on the tradition that MTV helped to establish.
The relationship between 80s rock and MTV is a prime example of how technology can radically transform an industry. Without MTV, it’s hard to imagine where the music industry would be today, and without 80s rock, it’s hard to imagine what MTV would have become. The two were inextricably linked in a way that helped to shape popular culture for years to come.