The 90s are known for a lot of things: scrunchies, choker necklaces, and frosted tips. But perhaps one of the most defining aspects of 90s culture was fashion. From grunge to preppy to minimalism, the 90s had it all. And at the forefront of these fashion trends were the iconic 90s supermodels who not only wore the clothes but embodied the attitudes and culture of the era.
The Rise of the Supermodel
The concept of the supermodel was not new to the 90s. The term was coined in the 80s to describe models who had achieved worldwide recognition and fame. But it was in the 90s that supermodels truly hit their peak. Cindy Crawford, Naomi Campbell, Claudia Schiffer, Kate Moss, and Christy Turlington were among the most recognizable and influential models of the time. They graced the covers of magazines, starred in music videos, and walked the runways of the world’s most prestigious fashion shows.
With their unique looks and larger-than-life personalities, supermodels transformed fashion from an industry reserved for the elite to a part of mainstream culture. They were more than just models; they were icons, inspiring young people worldwide to emulate their style and attitude.
The Influence of Supermodels on Fashion
Supermodels were more than just pretty faces. They played a crucial role in shaping and popularizing the fashion trends of the 90s. With their influential positions in the fashion industry, they were able to help designers and brands gain exposure and become household names.
Perhaps the most significant impact supermodels had on fashion was the popularization of minimalism. In the early 90s, designers like Calvin Klein and Jil Sander began showcasing stripped-down, simple designs on the runway. This look was quickly adopted by the supermodels, who favored its clean lines and understated elegance. Minimalism became synonymous with cool, and soon everyone wanted to emulate the look of their favorite supermodels.
But supermodels weren’t just about minimalism. They also played a part in popularizing grunge fashion, with their ripped jeans, flannel shirts, and combat boots becoming must-haves for every fashion follower. And let’s not forget about the preppy craze, with oversized blazers, pleated skirts, and loafers becoming staples in every wardrobe.
The Enduring Legacy of Supermodels
While the heyday of supermodels may have passed, their influence on fashion and popular culture remains strong to this day. The looks and trends that they popularized in the 90s continue to inspire designers and fashion lovers alike. Their impact can be seen in the resurgence of 90s fashion trends in recent years, with crop tops, mom jeans, and platform shoes once again becoming must-haves.
But the legacy of supermodels goes beyond just fashion. They ushered in a new era of body positivity and inclusivity, showcasing a diverse range of body types and ethnicities on the runway. They challenged conventional standards of beauty and helped redefine what it means to be a beautiful and successful woman in the world of fashion.
The Final Word
The 90s were a time of experimentation and change in the world of fashion, and supermodels were at the forefront of this movement. Through their unique looks, attitudes, and personalities, they helped shape and popularize the iconic fashion trends of the era. And while they may no longer be walking the runways, their influence on fashion and popular culture remains strong to this day.
So, if you’re feeling nostalgic for the days of choker necklaces and platform shoes, take a cue from the supermodels of the 90s and embrace your own unique style. After all, that’s what they were all about.
What’s your favorite 90s fashion trend? Let us know in the comments!