Music videos have been an integral part of the music industry since the 1980s. Classic music videos have not only provided visual accompaniment to some of the greatest songs ever made but have also served as inspiration to contemporary music video creators. In this article, we will explore the influence of classic music videos in modern music.
The Origin of Music Videos
MTV was the first network to air music videos in 1981, which was considered a revolutionary move in the music industry. The accessibility of music videos had an immediate effect, prompting an upsurge in the popularity of the network’s airing songs, and solving the problem of having to rely on music tours for artists to promote their songs. It is through MTV that music videos quickly gained momentum, which continues to this day.
Influence on Pop Music
Many classic music videos have influenced pop music for decades, creating memorable moments that define the industry. From Michael Jackson’s “Thriller” to Cyndi Lauper’s “Girls Just Want to Have Fun,” these videos have inspired musicians to incorporate elements of storytelling and cinematic visual effects in their music videos.
Influence on Rap Music
Classic music videos have played a significant role in shaping the visual identity of rap music. In the late 80s and early 90s, rap music and its accompanying music videos used dramatic imagery to highlight social issues. Videos such as Public Enemy’s “Fight the Power” and NWA’s “Straight Outta Compton” delivered a gritty aesthetic that became synonymous with the genre, inspiring many modern hip-hop artists to adopt the same style.
Influence on Indie Music
The indie music community is known for its distinctive, lo-fi music videos that can be traced back to classic music videos. Bands like the Beastie Boys and Nirvana paved the way for the indie scene to explore the potential of low-budget music video production. As a result, many modern indie videos often embrace experimental techniques and unpolished visuals, creating a raw and authentic look.
Classic music videos have had a significant impact on the modern music industry. They have inspired artists to experiment with their music video production, crafting unforgettable music videos that have both cultural and artistic value. Whether pushing boundaries or embracing simplicity, classic music videos continue to inspire future generations of musicians and music video creators.