Music videos have come a long way since they first made their debut in the late 1970s. While they were initially seen as a promotional tool to boost album sales, music videos have now become an art form in their own right, thanks to advancements in technology and the rise of cable television and the internet. Let’s take a look at how music videos have evolved over the decades.
The 1980s
The 1980s is often referred to as the golden age of music videos. This was the decade when music videos became an essential part of a musician’s artistic expression. A number of legendary music videos were made during this time, including Michael Jackson’s “Thriller,” which set a new standard for music videos. The music video was a short film, a mini-movie complete with a storyline, dance routines and groundbreaking special effects.
Other notable music videos from the 1980s include Madonna’s “Like a Prayer,” which generated controversy with its religious themes and burning crosses, and Prince’s “When Doves Cry,” which was one of the first music videos to feature a narrative.
The 1990s
The 1990s marked a change in the way music videos were produced. MTV, which had become the go-to channel for music videos in the 1980s, was no longer the only player in town. Cable and satellite television meant that music videos could be shown on a variety of channels. This gave artists more creative control over the content of their music videos.
The 1990s also saw the rise of alternative music, and with it came alternative music videos. Artists such as Nirvana and Pearl Jam made music videos that were raw and unpolished, often featuring live footage from concerts. One of the most iconic music videos of the decade was REM’s “Losing My Religion,” which was a visually stunning, art-house inspired production.
The 2000s
The 2000s saw the continued evolution of music videos, thanks to the rise of the internet and the availability of affordable technology. Music videos were no longer the sole domain of major record labels, as independent artists were able to produce and distribute their own music videos online.
The 2000s also saw an emphasis on music videos as a marketing tool for movies. Hit films such as “The Matrix” and “Spider-Man” had their soundtracks promoted through music videos featuring scenes from the films.
The 2010s
The 2010s have seen a continuation of the trend of music videos being produced and distributed online. The rise of social media has made it easier for artists to promote their music videos and reach a wider audience.
The music videos of the 2010s often incorporate social and political messages, reflecting the concerns of the artists and their audiences. Beyoncé’s “Formation” and Childish Gambino’s “This is America” are two examples of music videos that have sparked debate and conversation about issues such as racism and police brutality.
The Future of Music Videos
As technology continues to evolve, so too will the way music videos are produced and distributed. Virtual reality and augmented reality are likely to play a larger role in the production of music videos, enabling artists to create immersive experiences for their audiences.
One thing is for certain, however – the importance of music videos as a way for artists to express themselves and connect with their fans will only continue to grow.
